Tamara Flaqué

Tamara Flaqué is a multidisciplinary creative focused on fashion photography, creative direction and graphic design. Drawing inspiration from personal experiences, memories, feelings, and emotions, she strives to share stories authentically so others can feel seen, inspired, or connected with her work.

Simple yet bold with a nostalgic touch, her style never fails to capture attention. She possesses a unique talent for finding beauty in the ordinary and turning seemingly insignificant moments into something special. This philosophy resonates in all her projects, as she meticulously selects ideal locations and assembles skilled teams to ensure genuine and organic results. An example is her brand Doublet and her newest collection SS23: Gold&Salty, which merges her passion for photography and jewellery making.

Doublet finds inspiration in the memories that shape our lives, embracing being fearless, unique and playful by creating distinctive pieces and collections through a made-to-order approach, prioritizing attention to detail and striving to provide a remarkable product experience. Inclusivity, support, and creativity are valued, transcending mere product sales. The goal is to build an environment where people can connect, share, and collectively create something extraordinary. Joining @by.doublet on this journey means embracing and contributing to a space that celebrates inclusivity and creativity.

IDENTITY, PACKAGING + 360º PRESENCE – Golden hour + salty hair = Gold&Salty. The identity of this collection is inspired by the magic of the sunset and the sea. The name encapsulates the feeling of warm, glowing sunshine and the salty air of the ocean. The logo features a minimalist design with a playful touch, using a font inspired by the flow of waves and the curves of the shoreline. The colour palette is inspired by the vibrant hues of the sunset and the blues of the sea. The packaging, inspired by traditional souvenirs, includes a box that symbolises the iconic ensaimada pastry of Mallorca, a classic postcard featuring a stunning landscape, some branded stamps, and a pack of stickers. To connect on a deeper level, there's a self-reflection question on the back of each postcard so customers can share their experiences with Doublet's community on social media.

PRODUCT DESIGN – Born from the idea of merging photography and jewellery into a bold and stunning creation, this collection is made with recycled acrylic and is a homage to the stunning island of Mallorca, its unique culture and breathtaking landscapes.

LOOKBOOK – The lookbook is divided into two sides, London and Mallorca, highlighting their different lifestyles and showcasing the collection.

LOOKBOOK – Product shoot: photography: Maria Davidkova, edition: Tamara Flaqué. Campaign shoot: photography + creative direction: Tamara Flaqué, styling: Marta García, make-up + hair: Marité, models: Adam Mendy, Amanda Heng, Antonia Roumelioti

PROMOTIONAL POSTERS – Photography + creative direction: Tamara Flaqué, styling: Marta García, make-up + hair: Marité, models: Adam Mendy, Amanda Heng, Antonia Roumelioti