Sophie Templer

For her Final Major Project, Sophie Templer decided to embark on producing a 72-page editorial magazine that focused on sustainable fashion, noticing a lack of this on the shelves. This led to “shift.” becoming an alternative to the mainstream publications that currently promote fast fashion. The magazine pushed her in everything from planning and organisation to really experimenting with her photography and post-production skills. It also became inherently important to print the final publication as having something that preserved the mission statement and escaped the oversaturated online market was key to creating a successful brand. This then meant she had to learn about the print industry, handling finances and becoming experienced in InDesign to send off the final publication for a successful print. The final result was so much more impactful and professional than she’d initially envisioned; the project evolved week by week becoming an even bigger undertaking.

She now plans to continue this in her gap year looking to publish the next edition for November, making it a biannual publication.

To keep up with her progress you can follow shift_magazine on Instagram.

Lichen RISO Print – Photographer: Sophie Templer. This print was essential in the branding development.

Branding Board – This shows the development of how Templer defined her brand identity. Colour and photography were experimented with in the field research which helped them to discover a unique colour palette from lichen in parks around London. Most importantly this board visually shows the evolution of the name, “shift.” which perfectly encompasses their mission statement linking to fashion but also sending a message to their consumers.

Shoot Board – For this project Templer was the art director and photographer of all the shoots. She had to make sure she captured all that she needed to and she did this through concept boards that laid out the model poses, colours, shots and general aesthetic of each shoot.

Dressed to Kill... – Model: Elena Riola, photographer: Sophie Templer. With a focus on thrift culture, this article evaluated the longevity and ethics of this trend. In the shoot, Templer wanted to highlight the downfall of it which ultimately falls to the quality of the clothing found whilst thrifting. A surprising amount of fast fashion ends up being resold but it decays and falls apart because of cheap production. The shoot is modelled in destroyed clothing and fabric scraps to portray this.

Petroleum Advertisement – Model: Beril Demerci, photographer: Sophie Templer. This advertisement was put together for a sustainable fashion brand that allowed Templer to borrow some fashion samples for the “Natural Selection” shoot. Templer found it amazing working with the industry professionals that she managed to make contact with herself and she looks forward to working with them more in the future.