Rebecca Barrett

Rebecca is a hardworking and creative strategist and marketing designer, who has a passion for brand strategy but also enjoys designing unique marketing ideas to appeal to a specific target audience. She always focuses on in-depth research as it allows her to pull out especial pieces of information, in order to create a unique product/campaign, that pushes the boundaries because she always wants to think outside the box so that the outcome is fun yet impactful.

On top of this, Rebecca really enjoys telling a story through her strategy ideas because a brand is not just a company, it’s all about selling a product using a special aspect that the target audience can relate to.

Rebecca has a lot of different software skills including: Adobe Photoshop, Adobe After Effects and Microsoft Office.

https://rbarrett7549.myportfolio.com/momento

Momento Campaign Posters – For her Final Major Project, she designed Momento, an app that would save all photos taken, and create virtual galleries so that you would never forget an important memory. These are the campaign posters she created to promote the app.

https://rbarrett7549.myportfolio.com/tellmi-campaign

Tellmi X Starbucks Campaign – Working with creative partner, Charlotte Perry, they created a campaign for Tellmi, a mental health app, which allowed people to anonymously talk about their issues. They collaborated with Starbucks as people feel more relaxed after caffeine. These are some of the social media marketing ideas.

Immersive Penguin, AR Experience – For her D&AD entry, Rebecca designed a new line of merchandise for Penguin, which resulted in a sensory experience for each book, including an AR Experience (as shown in demo video).

https://rbarrett7549.myportfolio.com/the-weeknd-binge-watching-album-campaign

The Weeknd Album Campaign – Working with her creative partner, Charlotte Perry, they created an album campaign for the Weeknd, entitled Binge Watching. Through research, they decided to show a new side of the Weeknd through this new album campaign. This is an example of the social media posts we created as part of the campaign.