BA (Hons) Fashion Buying and Brand Management

Mariyke Beccaro

Mariyke Beccaro has a strong sense of the fashion landscape and keen attention to detail. Her experience of living in different countries has enhanced her interpersonal and problem-solving skills. Throughout her employment in fine hospitality and retail she has mastered a deep understanding of consumer behaviours.

Beccaro did a 1 year placement at Ralph Lauren as a Buying Admin Assistant. Her role consisted of updating various Excel files, creating data reports, presenting new collections to the showroom team and checking samples. This experience enhanced skills such as time management, prioritising tasks and working under pressure, both independently and as part of a team.

Beccaro's Final Major Project is Olimbay, a womenswear amputee brand. Olimbay offers base layers to empower limbless women. Comfort and representation are key to the brand, which designs garments for the amputee community rather than adapting mainstream silhouettes.

Market Research & Trend Forecasting – Key data on the rising of the adaptive wear market and awareness in the fashion industry. The mood board represents the connection and support between humans and nature.

Range Plan – The first collection features 4 different colour shades, leaning towards darker tones as not often present in the market. The garments' designs are created to accommodate the majority of types of amputation.

Consumer Profile – A clear understanding of the final consumer is key to designing a garment able to fill the gap in the market.

Website & Social Media – Olimbay will leverage the community power of social media to target the niche market. The collection will be available on the brand website to British consumers.

Production Flow Chart – Olimbay carefully selected a European manufacturer that uses sustainable fabrics and techniques, like seamless and waterless dyeing processes. The chart illustrates the garment journey.