Louise Egholt

Louise Egholt is an interdisciplinarity designer from Sweden. After living, working and travelling on five different continents over the last five years, she is now based in London. Her work is heavily concept-driven, using the design process to investigate and explore contemporary issues. Working in both digital and print, Louise's projects are often editorial and typography focused. However, as a proactive and curious creative, she enjoys experimenting with new mediums to effectively convey a message.

Within Louise's work strategy and storytelling plays a significant role. Not only to ensure that the visual elements align with the intended message or communication objective but also to understand the target audience and use design as a tool for problem-solving.

Home – A collection of interviews with individuals sharing personal experiences that may have shaped how they perceive the concept of home. How we perceive and relate to our homes is dependent on many aspects. Upbringing, cultural background, social environment and personal experiences all contribute. What defines a home, where is home, and how do we make something feel homely?

The Balance Project – Response to Google & HMTC brief for the D&AD New Blood Awards 2023. The Balance Project is a campaign aiming to help the audience to maintain a healthy work balance while combating toxic productivity.

Morph Your Mask – Although the pandemic has come to an end, the environmental impact of masks will remain for a long time. Morph your Mask is a campaign that aims to encourage people to recycle their face masks by creating awareness of the issue and visually demonstrating the possibility of recycling what could be created instead.

Welcome Festival – Three weeks of events to welcome students back for a new academic year, hosted by Ravensbourne Student’s Union. As the RSU's Graphic Designer Louise delivered the visual identity for the festival including promotional banners, wristbands in 3 variations, tickets, posters and social media assets for individual events.

Play With Perception – Interactive exhibition in response to the open theme of play. The ideation behind the exhibition was based on research on how we feed data to artificial intelligence through image labelling. What role does perception play in how we categorize imagery? The exhibition applied the same methodology in a physical setting so that participants could compare their responses and engage in dialogue.