Patterns in History – Explore the world of Nigerian fabrics and their captivating patterns in this post. Discover the cultural significance of each design and the intriguing stories behind them. Join us on a journey of tradition and heritage as we unveil the fascinating history woven into every fabric. The patterns of Nigerian traditional clothing embody the country's rich heritage and culture, with every pattern having a unique meaning and story. To showcase this, famous black photographers were enlisted to create iconic images for the new season. Each pattern and image has a unique backstory, and this project sheds light on the history and heritage that is embedded in these patterns.

MindEase, Stress and Stress Management. – Joseph attempted to solve one of the biggest problems in the entire world – people walking in front of him. Why does this irritate him, and why does it cause stress? His Final Major Project focused on solving one of the biggest problems in the world - stress and stress management. Stress can cause many health problems and even premature death. Young people, in particular, face high-stress levels due to the pressure to succeed. That's why he introduced MindEase - an app and campaign that uses humour to teach young adults how to handle minor stressors. Let's tackle stress together and prioritise mental health.

IKEA, The Not So Wonderful Every Day – A missing screw from IKEA can lead to arguments and breakups. “80% of couples that go to IKEA have a 66% likelihood of breaking up in two months”. Buying furniture is stressful, but it is even worse when your partner refuses to help you make it or a screw goes missing. This creates arguments and broken relationships. The IKEA effect.

Unleash Your Inner Beast with Nike, A Powerful Concept Art – Joseph created a concept poster for Nike that would capture the essence of the brand's empowering message. Using a combination of AI and human design, he crafted a stunning artwork titled 'Unleashing the Beast'. With this concept poster, sought to inspire viewers to tap into their inner strength and embrace their full potential, just as a beast would. The bold and dynamic design features a fierce monster bursting through a Nike sneaker, symbolizing the unstoppable force that lies within each of us.The use of AI technology in the design process allowed Joseph to experiment with various visual elements and create a truly unique and eye-catching poster.But at the same time, the human design elements ensured that the poster would resonate with viewers on an emotional level, evoking a sense of empowerment and motivation. Overall, Joseph's Nike concept poster serves as a testament to his exceptional skills as an artist and designer, as well as his unwavering passion for creating compelling and impactful artwork.