Daryna Kyrychenko

Daryna Kyrychenko is a multidisciplinary designer specialising in UX/UI design. As a design motto, she believes in a seamless combination of engaging user experience and versatile aesthetics. She has a bold and innovative approach to product development. Kyrychenko has a diverse background — including in the creation of games. This allows her to create immersive storytelling and user scenarios for her projects. She often brings her interdisciplinary knowledge into the designs to evolve emotion in users and make a long-lasting impact. Being a jack-of-all-trades, she has a grasp on user research techniques, graphic design, layout typography, prototyping, and much more. As a creative, she has diverse skills and can create various designs: from captivating and eye-catching apps and websites to branding, promo videos, and 2D/3D design assets.

She understands the importance of project brief, requirements, user feedback, and common language with developers, managers, and owners. Moreover, she keeps up with design and technology news to ensure that her knowledge and skillset are relevant in the industry. Need an amazing and inspiring designer? Why not pop her an email to discuss it? She will reply as soon as possible, most likely after finishing a coffee and reading an article about recent design developments.

Ecocatalysis+ – Ecocatalysis+ is a speculative conceptual game design project, which allows people to play as a creature in a post-apocalyptic world to save the planet. At the same time by completing tasks in a game (where a person passes levels) and in real life (for example, scanning their sunscreens to see if they contain harmful chemicals for corals for obtaining game points), users also have an environment in current time by taking these steps. By doing tasks they can plant real trees and corals, and generate unique cards for each plant/coral which would be stored in-game. Creature DNA could be changed and appearance altered while exchanging DNA parts with other players, creating a gaming community. Each user has a unique ID card which could also possibly be used by signing a partnership with partner eco-stores to receive bonuses and discounts. It is a futuristic-looking game with sustainability in mind. It connects people (players), partner stores that carry ecological missions, and charities working on tree and coral planting and recreation. Being sustainable and having fun while gaming at the same time. It is an interesting project from a service design perspective.

Sky Together – D&AD entry in collaboration with Amal Kahsay. The D&AD competition brief requires the design of a new way for people to interact with Sky Original entertainment content. The goal is to create more immersive experiences for customers, enabled by data and technology, that will deepen connections and create exciting, rewarding interactions. The idea should go beyond the traditional streamer/viewer relationship on traditional platforms and create something people want to be part of. We have created a communication platform/app/sub-function under Sky Entertainment for users to form clubs and form fan communities to watch content together and talk, near or apart. This will include interactive features and user engagement. It also includes dating or making friends based on interest in movies and genres (many couples spend thousands of hours watching content together, therefore having similar interests is beneficial). It also includes gamification of viewing content, as well as messaging.

Gemstone Palazzio – An interactive application that allows the customisation of jewellery. Kyrychenko identified a gap in the market within digital innovation in the jewellery industry – not many luxury retailers fulfil the full potential of selling and promoting their pieces. Jewellery Palazzio is an interactive app which allows the personalisation of jewellery in 3D. It is made from scrap materials to promote sustainability.

Instruction to Ukrainian Culture – An independent digital platform and website about Ukrainian beliefs and heritage. You can explore the traditional house digitally, and interact with historical artefacts through storytelling and engaging interactivity.

Bubblift+ () – Developed as part of a branding competition entry for JDO Raw, Bubblift+ is a bold and colourful brand of water. The target audience is young people aged 18-26 in big cities, who want to live by their own rules and are aware of their choices. Aside from the bright looks, the bottles are reusable and made from recycled plastic. It can be refilled at special stations, where users can select the bubble level or flavouring options. Bubblelift+ comes with flavour drops, enhanced with natural ingredients. As well the water there are five bubble levels to select from. Bubblift+ is more than just a water brand: it is a lifestyle and iconic item to have.