Beth Crowley

Beth Crowley is an enthusiastic and hard-working individual who has recently completed the Fashion Buying and Brand Management course at Ravensbourne University. She is particularly familiar with the eyewear industry, having worked at independent eyewear brand FINLAY alongside her final year of study; this experience has proven to be invaluable to her Final Major Project — sunglass brand concept RENAE. The brand concept for RENAE is "a new unisex, sustainable, limited-edition sunglasses brand that utilises recycled waste from the film industry to create its sunglass frames. The brand ethos revolves around creating a more circular eyewear industry, as well as a more eye-health aware one. RENAE also sets out to re-define the eyewear experience through inducing a nostalgic sense of escapism. The brand is a celebration of iconic cinematic moments and takes inspiration from classic films". Beth hopes to one day officially launch her Final Major Project brand concept and contribute towards a more circular eyewear industry.

A glimpse into the RENAE marketing strategy with the use of paid, earned and owned media channels.
A glimpse into the RENAE marketing strategy with the use of paid, earned and owned media channels.
The RENAE brand strategy including the brand purpose, mission and vision.
The RENAE brand strategy including the brand purpose, mission and vision.
The RENAE marketing calendar that has been constructed according to a £40,000 budget using paid, owned and earned media channels for the first 12 months of business.
The RENAE marketing calendar that has been constructed according to a £40,000 budget using paid, owned and earned media channels for the first 12 months of business.
The second RENAE photo shoot out of 3, representing the filmic and nostalgic aesthetic of the brand. Creatively directed by Beth Crowley, shot and edited by DFP student Gio Musumeci.
The second RENAE photo shoot out of 3, representing the filmic and nostalgic aesthetic of the brand. Creatively directed by Beth Crowley, shot and edited by DFP student Gio Musumeci.