BA (Hons) Advertising and Brand Design
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Benjamin Mckay

Ben is a creative designer. What is his purpose as a designer? To help brands tell stories, visualise emotions and connect. He would ideally like to design for purpose. As a father, he sees our impact on this planet and what the future looks like for his sons. It interests him to think that if the power of great design was only available to brands who show kindness and responsibility to our fragile planet, this could influence a positive change.

Benjamin Mckay teamed up with Charlie Wall Palmer to create a campaign for the Tellmi app. This is an anonymous platform where young people can share and relate. They were lucky to be able to pitch their final route to the company CEO at Dentsu.
Benjamin Mckay teamed up with Charlie Wall Palmer to create a campaign for the Tellmi app. This is an anonymous platform where young people can share and relate. They were lucky to be able to pitch their final route to the company CEO at Dentsu.
Create a visual identity for a streetwear brand. PNK DOT LDN is a brand based in the pay it forward culture. If you were helped as a youngster to learn street cultures like graffiti, skating, breakdancing, that are organically passed down and not taught academically, then this brand promotes the “each one teach one” philosophy and encourages you to do the same for others. Using inspirational quotes with stylish subtle design, the manifesto of the brand is to aspire to share and grow. I designed the clothes and visual identity targeted at a 15-45 year old demographic.
Create a visual identity for a streetwear brand. PNK DOT LDN is a brand based in the pay it forward culture. If you were helped as a youngster to learn street cultures like graffiti, skating, breakdancing, that are organically passed down and not taught academically, then this brand promotes the “each one teach one” philosophy and encourages you to do the same for others. Using inspirational quotes with stylish subtle design, the manifesto of the brand is to aspire to share and grow. I designed the clothes and visual identity targeted at a 15-45 year old demographic.
Mckay teamed up with classmate Charlie Wall Palmer for this brief. As part of The Drum Awards for Social Purpose they partnered with Cannon and YMCA. The brief was to highlight omni-channel marketing, the power of print and data driven thinking to encourage long term engagement with the charity, using multiple touch points and activations. Their insights were based around community and togetherness. Their solution was a campaign called “The Block”. They sat in the pub and talked about how, when small towns and villages build cricket pavilions, the locals are invited to come and sign a brick as it is being laid into the foundations – they then feel a special ownership and connection to this building. They thought how can they sew this idea into a part our multi touch point campaign. The double metaphor for this campaign highlights each brick's importance in every build and the link between a community and the block they live on. This won a 'highly commended' prize at the 2022 Drum awards for social purpose.
Mckay teamed up with classmate Charlie Wall Palmer for this brief. As part of The Drum Awards for Social Purpose they partnered with Cannon and YMCA. The brief was to highlight omni-channel marketing, the power of print and data driven thinking to encourage long term engagement with the charity, using multiple touch points and activations. Their insights were based around community and togetherness. Their solution was a campaign called “The Block”. They sat in the pub and talked about how, when small towns and villages build cricket pavilions, the locals are invited to come and sign a brick as it is being laid into the foundations – they then feel a special ownership and connection to this building. They thought how can they sew this idea into a part our multi touch point campaign. The double metaphor for this campaign highlights each brick's importance in every build and the link between a community and the block they live on. This won a 'highly commended' prize at the 2022 Drum awards for social purpose.
Kopparberg and their design agency neverland created a competition open to all courses at Ravensbourne University. The challenge was to create the next limited edition labels for Kopparberg’s cider range. Brief: Bring to life Kopparberg’s ‘Free to be’ attitude and it’s thirst quenching fruit refreshment. Insight: Gen Z demographic are big Kopparberg fans. Solution: Use colour and glow to represent nightlife with an urban street art feel. I was blessed to be picked as the winner. Had my bottles made and sold.
Kopparberg and their design agency neverland created a competition open to all courses at Ravensbourne University. The challenge was to create the next limited edition labels for Kopparberg’s cider range. Brief: Bring to life Kopparberg’s ‘Free to be’ attitude and it’s thirst quenching fruit refreshment. Insight: Gen Z demographic are big Kopparberg fans. Solution: Use colour and glow to represent nightlife with an urban street art feel. I was blessed to be picked as the winner. Had my bottles made and sold.
BA (Hons) Advertising and Brand Design
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